Within Internet users, you have a big chunk of people who can convert to online shopping.
If you have drive and energy, everything is possible.
Everyone in the United States asks me about being a woman CEO. To be honest, it has had no impact on my career. While I was at BCG, it didn't matter whether you were a man or a woman. The only thing that mattered was that you were good at your job.
I tell my colleagues that it is actually all right to make mistakes, and I am worried when they do not make them, because it means that they either hide them from me or are not trying hard enough.
The problem is Silicon Valley, which is an amazing ecosystem, also ends up being an amazing bubble, with white guys talking to white guys about white-guy problems. So it's great, but you kind of miss a lot of things around you.
Russia is an amazing country to be an entrepreneur.
The goal wasn't to create a billion-dollar company. The goal was to create something useful where I could learn things.
I can be more cold than people would like me to be.
E-commerce is applicable to Russia, just as it's applicable to any other market.
At Ozon, salaries are evaluated every year based on market benchmarks which are gender neutral.